Calculating the ROI of social networks is not rocket science
18.05.12
COMMENT: Chances are your enterprise has, to some degree or other, engaged with social networking during the last couple of years.
The question being asked by both those businesses who have already done so, and are considering coming late to the social network party, is "How do I calculate the return on investment?" No, seriously, I am told by a company that has just launched an Enterprise Social Software ROI Calculator that businesses are striving to clarify the benefits that can be expected from "driving higher collaboration and communication among organisations and workgroups" when it comes to the savings that can be realised by implementing an enterprise social networking strategy.
Although there is quite some danger that I might need some kind of tool to help me calculate what that actually means, I shall stick with it and try to discover the real truth of the social networking ROI equation for the enterprise.
blueKiwi, the company launching that ROI calculator tool, accepts that social networking is an integral part of our lives as individuals while suggesting that anecdotal evidence of how the same social networking concept can reshape employee engagement with each other and externally with partner organisations and customers isn't enough.
Source: IT PRO